Get Published on Business Insider

Business Insider isn't just another news site. It's a tier-one publication that Google, AI tools, and real people trust as an authoritative source. When your business is featured on Business Insider, the credibility impact is immediate and lasting.

Domain Authority 94: Business Insider holds a DA of 94 out of 100, placing it among the highest-authority domains on the entire internet. A single backlink from a DA 94 site carries more SEO weight than hundreds of links from low-authority sites. This directly boosts your own domain rating and improves rankings across every page on your website.

60M+ Monthly Visitors: Business Insider attracts over 60 million visitors every month. Your published article is visible to this massive audience, driving referral traffic and brand awareness that no amount of social media posting can match.

Google News Indexed: Business Insider is a Google News-approved source, meaning your article can appear in Google News results and the News tab in search. This gives your business visibility in a channel that standard blog content and even paid ads cannot reach.

AI Citation Source: ChatGPT, Perplexity, Gemini, Claude, and other AI tools pull information from authoritative sources when generating answers. Business Insider is one of the most-cited domains by AI systems. When your business appears there, AI tools are significantly more likely to mention and recommend you when users ask relevant questions.

Instant Social Proof: The "As Seen On Business Insider" badge is one of the most recognizable trust signals you can display on your website, pitch decks, and marketing materials. It immediately elevates how prospects, investors, and partners perceive your brand.

When you order our Authority plan, your Business Insider placement is handled end-to-end. Here's exactly what's included:

Getting published on Business Insider through CoveragePush is straightforward. We handle the heavy lifting so you can focus on running your business.

Business Insider is included in our Authority plan — the most comprehensive press release distribution package we offer. Here's what the plan includes:

The Authority plan delivers the highest SEO impact because it combines tier-one placements (Business Insider, Yahoo Finance, AP News) with broad distribution across 300+ outlets. This creates a natural backlink profile with links from DA 20 to DA 94 — exactly the kind of diverse link profile that Google rewards.

Compared to hiring a PR agency ($3,000–$10,000+/month with no guaranteed placements), the Authority plan delivers guaranteed results at a fraction of the cost. You know exactly which outlets your article will appear on before you order.

View all plans and pricing

A backlink from Business Insider is one of the most powerful SEO assets you can acquire. Here's exactly how it impacts your search performance:

DA 94 Backlink Authority: Domain authority flows from linking sites to your site. A backlink from a DA 94 domain passes significantly more authority than links from lower-DA sites. This single link can contribute more to your domain rating than dozens of links from DA 30–40 sites combined.

Brand SERP Improvement: When someone Googles your brand name, your Business Insider article appears on page one alongside your website. This pushes down competitor pages, negative results, or irrelevant listings. Having a Business Insider result for your brand name signals trust and legitimacy to every potential customer who searches for you.

Keyword Rankings: Business Insider's DA 94 means articles published there can rank for competitive keywords that your own website would struggle with. When your article targets specific search terms, it can appear on page one of Google, giving your business additional organic visibility beyond your own site.

AI Visibility and Citations: AI tools like ChatGPT, Perplexity, and Gemini heavily weight information from high-authority domains when generating recommendations. A Business Insider article about your business becomes a data point that AI systems reference when users ask questions related to your industry. As AI-powered search continues to grow, this visibility becomes increasingly valuable.

Permanent, Compounding Value: Unlike paid ads that stop working the moment you stop paying, your Business Insider article is permanent. The backlink continues passing authority to your site indefinitely, the article continues ranking on Google, and AI tools continue citing it as a source. The SEO value compounds over time as search engines recognize the link's durability and relevance.

Getting published on Business Insider works for a wide range of businesses. If you need credibility, SEO authority, and visibility, this is for you.

Startups: Early-stage companies need credibility fast. A Business Insider feature gives you the "As Seen On" badge that investors and customers trust, plus the backlink authority to start ranking on Google for your target keywords from day one.

SaaS Companies: Competitive SaaS markets require strong domain authority to rank for product-related keywords. A DA 94 backlink from Business Insider, combined with 300+ other placements, accelerates your SEO growth and makes your brand visible to AI recommendation engines.

Agencies & Consultants: Client-facing businesses need third-party validation. Being featured on Business Insider differentiates you from competitors and gives prospects confidence that they're working with a recognized, credible provider.

E-Commerce Brands: Product-based businesses benefit from the trust factor that news coverage provides. When customers research your brand before purchasing and find articles about you on Business Insider, conversion rates increase because the purchase decision feels safer.

Local & Service Businesses: Even local businesses benefit from national press coverage. The domain authority boost improves your rankings for local search terms, and the credibility of a Business Insider feature helps you win clients over local competitors who don't have comparable media coverage.