Why Press Releases Matter for Accounting Firms
Business owners and individuals choose accountants based on expertise, trust, and reputation. Media coverage on major financial outlets positions your firm as a trusted authority. Press release distribution for accounting firms delivers measurable benefits.
Attract high-value clients: Business owners and high-net-worth individuals research CPAs extensively before engaging. Media coverage on Yahoo Finance or Business Insider creates immediate credibility that differentiates your firm from local competitors and justifies premium pricing.
Improve accounting SEO: Press releases generate backlinks from DR 70+ news domains. This improves rankings for keywords like '[city] CPA', 'business accountant near me', and 'tax planning services' — high-intent searches that drive the most valuable client leads.
Establish thought leadership: Regular press releases with tax insights, regulatory commentary, and financial guidance position your firm's CPAs as experts. This creates a media track record that attracts journalist inquiries, speaking opportunities, and referrals.
Build referral network credibility: Attorneys, financial advisors, and bankers refer clients to accountants with established reputations. Press coverage strengthens your position in referral networks and makes your firm the top recommendation.
Best Types of Press Releases for Accounting Firms
Accounting firms can generate media coverage year-round with the right press release strategy. These formats work best for CPAs, bookkeepers, and tax advisory firms.
1. Tax Season Insights & Guidance
Publish tax preparation tips, deadline reminders, and regulatory change analysis. Tax season content is highly newsworthy and positions your CPAs as go-to experts for journalists and clients.
Example headline: Leading CPA Firm Identifies 5 Overlooked Tax Deductions That Could Save Small Business Owners Up to $25,000 in 2026
2. Regulatory Change Analysis
Provide expert commentary on new tax laws, accounting standards, or regulatory changes. This positions your firm as the authoritative source for understanding complex financial regulations.
Example headline: Top Tax Advisory Firm Breaks Down Impact of New Corporate Tax Changes on S-Corp and LLC Business Owners
3. New Service or Specialty Launch
Announce new accounting services, advisory offerings, or industry specializations. Focus on what business challenges the new service addresses.
Example headline: Regional CPA Firm Launches Dedicated Crypto Tax Advisory Practice to Serve Growing Digital Asset Investor Market
4. Firm Growth & Recognition
Share milestones like new partner promotions, office expansions, team growth, or industry rankings. Growth stories demonstrate stability and attract both clients and talent.
Example headline: ABC Accounting Group Named Top 100 CPA Firm by Accounting Today, Promotes Three New Partners
5. Industry Research & Benchmarks
Publish original research, industry benchmarks, or economic analysis based on your firm's client data. This generates ongoing citations and positions your firm as a data-driven authority.
Example headline: Annual Small Business Financial Health Survey Reveals 62% of Owners Plan Technology Investments Despite Economic Uncertainty
How to Write an Accounting Firm Press Release
Accounting press releases should demonstrate expertise while remaining accessible to business owners. Follow these guidelines for maximum impact.
1. Lead with practical value
Business owners and readers want actionable advice. Lead with specific tips, dollar amounts, or deadlines that readers can act on immediately. A press release that saves someone money is more newsworthy than firm news alone.
2. Simplify financial concepts
Write for business owners, not other accountants. Explain tax rules, deductions, and financial concepts in plain language. Include examples with dollar amounts to make abstract concepts concrete.
3. Include CPA credentials
List relevant designations (CPA, CMA, EA), years of experience, industry specializations, and firm rankings. Journalists need credentialed experts to quote, and clients need confidence in your qualifications.
4. Time releases to financial calendar
Align press releases with tax deadlines, quarterly reporting periods, year-end planning season, and regulatory effective dates. Timely content gets more media pickup because journalists are already covering these topics.
5. Add a client-impact quote
Include a quote from a senior partner that provides genuine financial insight. Focus on helping business owners make better decisions rather than promoting your firm's services.
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Get Featured TodayBest Distribution Channels for Accounting Press Releases
Accounting press releases need to reach business owners, financial decision-makers, and industry professionals. These channels deliver optimal results.
Financial & Business Outlets (Yahoo Finance, Business Insider, AP News)
Coverage on major financial outlets reaches your ideal clients — business owners and high-net-worth individuals who regularly consume financial news. CoveragePush distributes to 500+ outlets including all major platforms.
Accounting Industry Publications
Publications like Accounting Today, Journal of Accountancy, and CPA Practice Advisor reach accounting professionals and informed business owners. Coverage here builds peer credibility and generates referrals.
Local Business Media
Local business journals and regional publications reach business owners in your service area. Local tax and accounting coverage drives direct client inquiries from businesses seeking local expertise.
Google News & Financial Search
Getting indexed in Google News ensures your press release appears when business owners search for tax advice, accounting services, and CPA firms in your area.
Press Release Distribution Packages for Accounting & CPA Firms
Compare press release distribution packages to find the right fit for your accounting & cpa firms business. All packages include a professionally written article, permanent media placements, and a full report with links.
| Feature | Starter | Growth | Authority | Ultimate |
|---|---|---|---|---|
| Price | $299 | $599 | $799 | $999 |
| News Outlets | 200+ | 300+ | 300+ | 400+ |
| Max Domain Authority | 69 | 88 | 94 | 94 |
| Google News Indexed | — | ✓ | ✓ | ✓ |
| Business Insider & AP | — | — | ✓ | ✓ |
| AI Visibility Boost | — | ✓ | ✓ | ✓ |
| Article Written for You | ✓ | ✓ | ✓ | ✓ |
| "As Seen On" Badge | ✓ | ✓ | Premium | Premium |
| Delivery Time | 5 days | 5 days | 7 days | 7 days |
One-time payment. No subscriptions or recurring fees.
Expected Results for Accounting Firm Press Releases
Press release distribution delivers measurable outcomes for accounting firms across client acquisition, thought leadership, and SEO metrics.
Accounting & CPA Firms Press Release Distribution FAQ
Is press release distribution effective for CPA firms?
Yes, press release distribution is highly effective for CPA firms. It builds the trust and expertise signals that clients require, improves local SEO for accounting keywords, and positions your CPAs as thought leaders that journalists and clients turn to for financial guidance.
How much does press release distribution cost for accounting firms?
Accounting firm press release distribution costs $299 to $999 per release. CoveragePush offers packages starting at $299 that include placement on Yahoo Finance, Business Insider, AP News, and 500+ outlets.
What accounting topics make good press releases?
The best accounting press release topics include tax season tips and guidance, regulatory change analysis, new service launches, firm growth milestones, industry research, and partner promotions. Tax-related press releases generate the most media coverage and client inquiries.
Do press releases help CPA firms get more clients?
Yes, press releases directly improve client acquisition for CPA firms. Media coverage builds trust with prospective clients, improves local search rankings, and provides 'As Seen On' credibility that increases engagement inquiry rates.
When is the best time for accounting firms to send press releases?
The best times are before tax season (January–February), during tax season for deadline reminders, at year-end for tax planning content, and whenever significant tax law changes are announced. However, firm growth and service launch press releases can be distributed year-round.
How often should CPA firms distribute press releases?
Most CPA firms benefit from 1–2 press releases per month. Increase frequency during tax season (January–April) with tips and guidance content. Year-round topics include firm news, regulatory commentary, team growth, and industry research.
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