Why Press Releases Matter for Dental Practices
Patients choose dentists based on trust, convenience, and reputation. Media coverage on major news outlets creates instant credibility that sets your practice apart from dozens of competitors in your area. Press release distribution for dentists delivers measurable results across patient acquisition, local SEO, and brand authority.
Attract new patients faster: When prospective patients Google dentists in their area, seeing your practice featured on Yahoo Finance or AP News creates immediate trust. An 'As Seen On' section on your website converts visitors into appointment bookings at significantly higher rates than practices without media presence.
Dominate local dental SEO: Press releases generate backlinks from high-authority news domains (DR 70+). This dramatically improves your rankings for keywords like '[city] dentist', 'best dentist near me', and '[city] cosmetic dentistry' — the exact searches patients use to find providers.
Build referral credibility: Referring physicians, specialists, and insurance networks prefer partners with established credibility. Press coverage strengthens referral relationships and makes your practice the obvious choice for inter-professional referrals in your market.
Support premium service positioning: Practices offering cosmetic dentistry, dental implants, or Invisalign benefit from media coverage that positions them as premium providers. Patients seeking high-value treatments are especially influenced by third-party media validation.
Best Types of Press Releases for Dental Practices
Strategic press releases help dental practices build authority and attract patients. These formats are most effective for dentists, orthodontists, and dental groups.
1. New Technology or Treatment Launch
Announce new dental technology (laser dentistry, 3D scanning, same-day crowns) or treatment services. Focus on patient benefits like reduced pain, faster recovery, and better outcomes.
Example headline: Downtown Dental Group Introduces Same-Day Dental Implants Using AI-Guided Surgery, Reducing Treatment Time by 70%
2. New Practice or Location Opening
Announce new practice openings or additional locations. Include details about services, technology, team qualifications, and community benefits.
Example headline: Board-Certified Cosmetic Dentist Opens State-of-the-Art Practice in North Austin, Offering Free First Consultations
3. Dentist Award or Recognition
Share industry awards, board certifications, 'Top Dentist' rankings, or continuing education achievements. Third-party recognition is especially powerful for dental practices.
Example headline: Dr. Sarah Chen Named Top Cosmetic Dentist in Chicago by American Academy of Cosmetic Dentistry for Third Consecutive Year
4. Community Health Initiative
Announce free dental days, school dental programs, community screenings, or charitable initiatives. Community involvement stories generate strong local media coverage.
Example headline: Smile Care Dental Partners with Local Schools to Provide Free Dental Screenings for 2,000 Underserved Children
5. Practice Growth Milestone
Share milestones like patient counts, years in practice, team expansion, or new specialist additions that demonstrate growth and stability.
Example headline: Family Dental Associates Celebrates 25 Years of Service, Expands Team with Two Board-Certified Specialists
How to Write a Dental Practice Press Release
Dental press releases need to build patient trust while highlighting your expertise. Follow these guidelines for maximum impact.
1. Focus on patient benefits, not clinical details
Patients care about outcomes — less pain, faster treatment, better results. Lead with how your announcement improves the patient experience rather than technical specifications of equipment or procedures.
2. Include dentist credentials prominently
List board certifications, specialty training, years of experience, and notable affiliations. Dental patients heavily weight provider credentials when choosing a dentist, and journalists need these details for credibility.
3. Use patient-friendly language
Avoid clinical terminology that intimidates patients. Write for someone with no dental knowledge. Explain procedures in simple terms and focus on comfort, convenience, and results.
4. Emphasize location and accessibility
Include your city, neighborhood, and service area prominently. Local dental SEO depends on geographic relevance, and journalists cover stories with clear local angles.
5. Add a patient-focused quote
Include a quote from the lead dentist that conveys warmth, expertise, and commitment to patient care. Avoid overly clinical language in quotes — make them personal and relatable.
Boost Your Brand's Credibility & SEO with 500+ Media Features
trusted by real businesses
Skip the outreach. We write a professional article about your business and get it published on Yahoo Finance, Business Insider, AP News, and 500+ outlets — so you get instant credibility, powerful backlinks, and AI visibility without lifting a finger.
Get Featured TodayBest Distribution Channels for Dental Press Releases
Dental press releases need to reach potential patients in your local market. These distribution channels deliver the best results for dental practices.
Major News Outlets (Yahoo Finance, AP News, MSN)
Coverage on major outlets provides the strongest credibility signal for dental practices. When patients Google your practice name, seeing Yahoo Finance or AP News coverage creates immediate trust. CoveragePush distributes to 500+ outlets including all major platforms.
Health & Wellness Publications
Health-focused publications and wellness blogs reach patients actively seeking dental information. Coverage here drives qualified traffic from people researching dental procedures and providers.
Local News & Community Media
Local newspapers, TV station websites, and community publications are essential for dental practices. Local health coverage drives the most direct patient inquiries because it reaches people in your service area.
Google News & Local Search
Getting indexed in Google News improves your Google Business Profile visibility and local search rankings. When patients search for dentists near them, press coverage helps your practice appear prominently.
Press Release Distribution Packages for Dentists & Dental Practices
Compare press release distribution packages to find the right fit for your dentists & dental practices business. All packages include a professionally written article, permanent media placements, and a full report with links.
| Feature | Starter | Growth | Authority | Ultimate |
|---|---|---|---|---|
| Price | $299 | $599 | $799 | $999 |
| News Outlets | 200+ | 300+ | 300+ | 400+ |
| Max Domain Authority | 69 | 88 | 94 | 94 |
| Google News Indexed | — | ✓ | ✓ | ✓ |
| Business Insider & AP | — | — | ✓ | ✓ |
| AI Visibility Boost | — | ✓ | ✓ | ✓ |
| Article Written for You | ✓ | ✓ | ✓ | ✓ |
| "As Seen On" Badge | ✓ | ✓ | Premium | Premium |
| Delivery Time | 5 days | 5 days | 7 days | 7 days |
One-time payment. No subscriptions or recurring fees.
Expected Results for Dental Press Releases
Press release distribution delivers measurable outcomes for dental practices across patient acquisition, SEO, and brand credibility.
Dentists & Dental Practices Press Release Distribution FAQ
How much does press release distribution cost for dentists?
Dental press release distribution costs $299 to $999 per release. CoveragePush offers packages starting at $299 that include placement on Yahoo Finance, Business Insider, AP News, and 500+ outlets. This is far more cost-effective than dental marketing agencies charging $2,000–$5,000 per month.
Do press releases help dentists get more patients?
Yes, press releases are highly effective for patient acquisition. Media coverage builds trust with prospective patients, improves local SEO rankings for dental keywords, and provides 'As Seen On' credibility that increases appointment booking rates across your website and Google Business Profile.
What dental topics make good press releases?
The best dental press release topics include new technology launches (laser dentistry, 3D imaging), practice openings, dentist awards and recognition, community dental health initiatives, team expansion, and milestone celebrations. Technology-focused press releases generate the most patient interest.
Do press releases improve dental practice SEO?
Yes, press releases are one of the most effective SEO strategies for dental practices. Each placement on a high-authority news site creates backlinks that improve your domain rating and local search rankings for keywords like '[city] dentist' and 'cosmetic dentistry near me'.
How often should dental practices send press releases?
Most dental practices benefit from 1–2 press releases per month. Key moments include new technology installations, team additions, community events, awards, and seasonal campaigns (back-to-school checkups, holiday smile makeovers). Consistent distribution builds cumulative SEO benefits.
Can press releases help dental practices stand out from competitors?
Yes, most dental practices rely solely on Google Ads and directory listings. Press release distribution gives you a competitive advantage by building a media presence that competitors lack. When patients compare dentists, the practice featured on Yahoo Finance and AP News wins.
Ready to get started?
Get Your Business Published on 500+ News Sites
One-time payment. Article written for you by experienced journalists. Permanent features. Full report with every live link. Published in 5–7 days.
