Disclosure
CoveragePush is one of the services in this comparison. We have no affiliate relationship with any other vendor listed, and none of them paid for or reviewed this page.
Competitor prices are the figures published on their own pricing pages, last checked 2026-11-06, and they change. Where a vendor does not publish a price, the table says so rather than printing an estimate. The screenshots below each vendor are of their own published pricing page on that date, reproduced so you can check our figures rather than take them on trust. Verify the current price on the vendor's own site before you buy anything, including from us.
What a press release is, and what distribution does with it
A press release is a short, factual announcement written the way a newsroom would write it: the news in the first sentence, the detail underneath, a quote from a named person, and contact details at the end. One page, 400 to 600 words. It is not an advert and it is not a blog post: the format exists so an editor can use it with as little work as possible.
Distribution is the separate step of getting that document published. A distribution service pushes your release into a network of sites that accept press release feeds, and within a few days it exists as a set of dated pages on their domains, each carrying your words. That is the product every company on this page sells, at prices from $120 to $900 a release.
Why anyone pays for it. Four reasons, and it is worth knowing which one is yours: a dated third-party record of a milestone that a bank, an acquirer or a procurement team can verify; third-party pages in the results when somebody searches your company name; broad crawlable reach that aggregators and AI answer engines draw on; and a predictable date, which earned coverage can never give you.
What it is not. It is not a journalist writing about you. No reporter reads a distributed release, nobody verifies your claims, and the links inside are normally marked nofollow, meaning search engines are told not to treat them as a recommendation. Any vendor selling distribution as editorial coverage or as a ranking tactic is describing something the product does not do, which is why the next section is about exactly what you get for the money.
If you have not written the release yet, start with our guide to press release distribution; every service here expects you to arrive with the document already written, except the two that include it.
What you are actually buying
Every service on this page sells the same underlying thing: syndication. Your release is pushed onto a network of sites that accept press release feeds, and the result is a set of pages, on their domains, labelled as press releases, containing your words. No journalist reads it, nobody verifies your claims, and the links in those pages are normally marked nofollow or sponsored.
That is worth money for four reasons, and it is important to be precise about which: a dated third-party record of your milestone; third-party pages in the results when someone searches your company; broad crawlable reach, including the recent structured sources AI answer engines tend to cite; and a predictable timeline you can plan a launch around.
What none of them sells is editorial coverage. That distinction is the single most mis-sold thing in this category, and it is why the table below has a column for link treatment and a limitation line on every vendor. If a journalist writing about you is the goal, the routes are a pitch to a named reporter or consistent expert sourcing, both free and both covered in our guides to Business Insider and AP News.
The comparison
| Service | From | What the entry price buys | Writing | Links | Turnaround |
|---|---|---|---|---|---|
| CoveragePushOurs | $249 | 100+ outlets, Google News, article written for you | Yes | Mixed | Up to 7 days |
| PR Newswire | ~$805 | 400-word national release, plus a ~$195 annual membership | No | Nofollow | Next day |
| Business Wire | Not published | Quote only, after a sales conversation | No | Nofollow | Next day |
| EIN Presswire | $149 | AP News, USA TODAY Network and Nexstar, in every tier | No | Nofollow | 1 day |
| eReleases | $399 | PR Newswire national distribution, capped at 400 words | Paid add-on | Nofollow | 1-2 days |
| PRWeb | $120 | No syndication at all: keyword tagging and search visibility only | No | Nofollow | 1-2 days |
| Brandpush | $195 | 200 outlets, writing included | Yes | Mostly nofollow | 5-7 days |
Entry price per release, as published by each vendor and last checked 2026-11-06. Full package breakdowns are in the cards below, with a screenshot of each vendor's pricing page. Turnaround excludes your own writing time except where writing is included. Business Wire publishes no pricing at all; PR Newswire's figure is indicative because its real pricing is quote-based.
Where CoveragePush fits
We are the done-for-you end of this list: one fixed price covering the writing, the distribution and a report. Every competitor above is screenshotted from their own pricing page; ours is the live table below, so it cannot go stale on you.
| Feature | Starter | Growth | Authority |
|---|---|---|---|
| Price | $249 | $499 | $899 |
| Media placements | 100+ | 200+ | 300+ |
| Highest domain authority included | 69 | 88 | 94 |
| Article written for you | ✓ | ✓ | ✓ |
| Google News placement | ✓ | ✓ | ✓ |
| Google AI listing | ✓ | ✓ | ✓ |
| AP News and local FOX, ABC, NBC affiliates | N/A | ✓ | ✓ |
| Yahoo Finance and Business Insider | N/A | N/A | ✓ |
| Review the article before publication | N/A | N/A | ✓ |
| Full report with every live link | ✓ | ✓ | ✓ |
| “As seen on” badge | ✓ | ✓ | Premium |
| Delivery | Up to 7 business days | Up to 7 business days | Up to 7 business days |
One-time payment. No subscriptions or recurring fees.
The part nobody else on this page publishes
Every vendor here quotes a number of outlets. We publish the actual campaigns: a report per client listing every placement with its live URL, so you can open them and see exactly which surface each one landed on before you buy anything. These three are real, public and unedited, including the placements that are plainly small regional sites rather than household names.
- Every placement, with its URL. Not a count: the actual list, so you can open each one and see which surface it landed on.
- The outlet metrics. Domain authority and traffic per placement, so you can judge the list rather than the logo wall.
- The small sites too. Reports are unedited. A real campaign contains regional and niche sites alongside the named outlets, and ours show that.
Ask us for a sample report before you order and we will send one. Judging the outlet list yourself is a more useful exercise than reading any comparison table, this one included.
What is guaranteed in writing
If a placement in your package fails to go live, or is removed within 30 days of delivery, we arrange a replacement on an outlet of similar domain authority and reach at no extra cost, or apply a credit by agreement. If we cannot complete the campaign at all, you get a full refund, and the same applies if your topic falls outside our accepted topics. Claims run for 30 days from the report. The full wording is in our terms.
What is deliberately not guaranteed: rankings, traffic, or business outcomes. Those depend on your site, your market and your story, and any vendor promising them is promising something they do not control.
One honest caveat, because a page that admits nothing is worth nothing: if you have a regulated disclosure obligation, use the wire your counsel specifies: we are additional reach, not a substitute.
If the done-for-you route is the one you want
Starter is $249 for a written article on Google News, Digital Journal, Barchart and 100+ media sites. Growth is $499 and adds AP News plus local FOX, ABC and NBC affiliates. Authority is $899 and adds Yahoo Finance and Business Insider with a review step before publication. One payment, no membership, no subscription, and a full refund if we cannot complete the campaign.
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Get Featured TodayThe other six, factually
What each one is, what it costs, and the trade-off it asks you to accept, with a screenshot of its own pricing page so you can check every figure. We have left out the marketing; if you want their case for themselves, their sites are linked.
CoveragePush
coveragepush.comOur own service: a written release distributed across a syndication network, with a report listing every live URL so each placement can be checked.
The trade-off: It is syndication, not editorial coverage: nobody reports your story, the premium placements sit in press release sections, and those links do not pass ranking signal. If you need a journalist to write about you, this is the wrong purchase.
PR Newswire
prnewswire.comThe incumbent wire. Owned by Cision, it is the distribution route most newsrooms, terminals and financial data providers are already wired to receive.
The trade-off: The most expensive option per release, priced per word, with writing and extras billed separately, and the published figure is indicative, since real pricing is quote-based.
Business Wire
businesswire.comThe other incumbent wire, owned by Berkshire Hathaway, with a similar institutional reach and a strong position in regulatory and earnings distribution.
The trade-off: No public pricing, a membership commitment, and a sales process: all of which make it a poor fit for a single announcement from a small company.
EIN Presswire
einpresswire.comA self-serve wire at the budget end, with bundle pricing that makes repeat distribution cheap.
The trade-off: You do the writing, and the word limit bites: 700 words on the $149 tier. Links are capped at three per release across all tiers.
eReleases
ereleases.comA reseller of PR Newswire distribution bundled with its own journalist media list, aimed at small businesses.
The trade-off: You pay a margin on someone else's distribution, and the word limits are the tightest here: 400 words at $399, 600 at $699.
PRWeb
prweb.comCision's self-serve tier, sitting between the budget wires and PR Newswire proper.
The trade-off: The $120 entry tier buys keyword tagging and search visibility with no syndication at all. The thing most buyers assume they are paying for starts at $245.
Brandpush
brandpush.coA done-for-you syndication service in the same category as ours: fixed packages, named outlets, a report of live links.
The trade-off: Like us, it is syndication rather than editorial coverage. It is also the closest competitor on price: 300 outlets for $265 against our $499 Growth.
Which one to choose
Four buying situations, and what we would actually do in each.
You want the announcement written, distributed and documented for one price
CoveragePush
The case we built the service for, and the one most small companies are in. From $249 you get the article written by a human, placement on the named outlets in your tier, and a report listing every live URL. No membership, no per-word billing, no writing invoice on top.
You want recognisable outlets behind a launch or a funding announcement
CoveragePush Authority, $899
Yahoo Finance and Business Insider alongside 300+ placements, with a review step so you approve the article before it goes out. Open the top-tier report above and look at the outlet list before you decide it is worth it. We would rather you checked.
You report results on a quarterly cadence
CoveragePush, with one caveat
A consistent quarterly release builds the archive that answers searches for your company name plus a period, and we handle the writing. The caveat matters though: if you carry a regulated disclosure obligation, that disclosure has to go through the channel your counsel specifies (an enterprise wire), and we are additional reach, not a substitute.
You write your own releases and will send ten or more a year
A budget wire bundle will cost you less
We are not going to pretend otherwise. If the writing is already covered in-house and volume is high, per-release bundle pricing beats us on cost. Where we still win is the report and the named outlets; if neither matters to you, buy the cheaper pipe.
How to evaluate any distribution vendor
Six checks, in the order that saves you the most money. The first two eliminate most of the market.
1. Ask for a sample report with live URLs
Not a list of logos: the actual URLs from a recent campaign, which you can open and check. A vendor that cannot produce one is selling you a number of placements it does not document.
2. Check what the links are marked as
Open a sample placement, view source, and look at the rel attribute on the link back to the client's site. Press release sections are normally nofollow or sponsored. That is normal and fine, but it means any promise of domain-authority gains is not real.
3. Separate named outlets from network reach
"500+ outlets" is a network size, not a guarantee. Ask which specific outlets are guaranteed in writing, and what the remedy is if one does not publish.
4. Find out whether the premium placement is editorial or a press release section
A placement on a major domain is worth having either way, but the two are not the same thing, and only one of them lets you honestly say a publication covered you.
5. Total the real cost
Distribution price, plus writing if it is not included, plus per-word overages, plus multimedia, plus the annual membership. Budget wires often cost more than full-service once writing is added.
6. Check the content rules before paying
Crypto, supplements, gambling, CBD, adult and financial-advice content are restricted or banned by most networks. Finding out after payment is a refund argument you may not win.
Red flags
"Guaranteed dofollow backlinks from DA 90+ sites"
Press release placements on large publishers are nofollow or sponsored as a rule. A vendor promising followed links from those domains either does not know what it is selling or is counting on you not to check.
"Guaranteed Forbes / Business Insider / Entrepreneur feature"
Editorial coverage at those publications cannot be bought. What is being sold is a labelled press release page or, in some cases, a paid contributor arrangement, which is a different product with different risks.
A promised ranking or traffic outcome
No distribution service controls your rankings, and the ones that promise a specific position or a percentage traffic lift are making a claim they cannot support.
Logo walls with no sample report
Any vendor can display the logos of outlets in its network. Only one that documents placements can show you URLs on those domains from a real campaign.
Pricing that appears only after a form
Legitimate for the enterprise wires, where distribution is genuinely quote-based. A warning sign for a self-serve service, where it usually means the price depends on what you look like you can afford.
No refund or replacement policy in writing
Placements do occasionally fail or get removed. The vendors worth using state what happens then, in writing, before you pay.
Distribution services FAQ
What is the best press release distribution service?
It depends on what you are buying. If you want the release written, distributed and documented for one price, that is what we do, from $249, and the campaign reports on this page let you check the outcome before you pay. If you carry a regulated disclosure obligation, an enterprise wire is the institutional standard and your counsel will say so. If you write your own releases and send ten or more a year, a budget wire bundle costs less per release. Those are the three real situations; the rest of the market is mostly the same syndication sold with different adjectives.
Is paid press release distribution worth it for SEO?
Not as a link-building tactic. Links in syndicated press release sections are normally marked nofollow or sponsored, which tells search engines not to pass ranking signal, so the direct SEO effect is close to zero. What distribution does produce is a dated third-party record on recognisable domains, third-party results when someone searches your company name, broad crawlable reach that AI answer engines draw on, and occasional secondary pickup on smaller sites whose links are sometimes followed. That is a credibility and discovery purchase, and it is worth it on those terms rather than as SEO.
How much should press release distribution cost?
Expect roughly $100 to $150 for a self-serve budget wire where you supply the release, $250 to $900 for a done-for-you service including the writing, $400 to $700 for a wire reseller before writing, and $800 and up per release on the enterprise wires with writing and extras billed separately. The number that matters is the total: distribution plus writing plus per-word overages plus any membership. Budget wires frequently end up costing more than full-service options once you add the writing you have to pay for anyway.
Can any service guarantee coverage on Forbes or Business Insider?
Not editorial coverage. What can be guaranteed is placement in the press release or partner sections those publishers host, which sits on their domain, is labelled as a press release, is not written or reviewed by their newsroom, and normally carries nofollow links. That is a real and sometimes useful thing to buy. It is not the same as being written about, and a vendor that blurs the two is telling you something about how it will treat the rest of your campaign.
Should I use a distribution service or pitch journalists myself?
Both, for different outcomes. Pitching named reporters is the only route to a journalist writing about you, and it costs nothing but time: our guides cover how. Distribution is the predictable half: it ships on a schedule, produces a dated third-party record on recognisable domains, and gives you something to cite in those pitches. Most companies that get anywhere do the paid one for milestones and the free one continuously. The common failure is buying distribution and expecting it to replace outreach, and the more common one is doing neither.
Why does this comparison include the company that wrote it?
Because it is our site and our service, and hiding that would be the dishonest version. What we have not done is mark our own homework: competitor prices come from their own pricing pages with screenshots attached, our entry carries the same limitation line as everyone else's, and we will send you a real campaign report before you order so you can judge the outlet list rather than take our word for it. Read the comparison, ask for a report, then decide.
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