Press Coverage
How to Get Featured on Major News Sites
Every large publisher hosts two very different things: reporting written by its journalists, and labelled press releases placed there through distribution partners. Both sit on the same domain, and the difference decides what a placement is worth. These guides cover the editorial routes in, pitching a reporter, being quoted as a source, alongside the paid route we sell, described the way a buyer would want it described.
How to Get Featured on Business Insider
Three routes in: pitching a staff reporter, being quoted as an expert source, and labelled press release placement. What each costs and is worth.
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Distribution route included in Authority: $899
How to Get Featured on AP News
A cooperative wire, not a publication. How bureau pitching and expert sourcing differ from a press release hosted on the domain.
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Distribution route included in Growth: $499
Our distribution packages place a written release across 200–400+ outlets and send you a report with every live URL, so you can check each placement yourself. Compare all plans
